Most businesses are one good system away from a very different trajectory.
Not more headcount. Not longer hours. A process that runs reliably without someone chasing it every day. That's what Marathon builds, for businesses that can't afford to get this wrong.
Book a Free Discovery CallThe work in numbers
Numbers from real work, built to the same standard every time.
Years in systems engineering
Profit from a single automation build
Clinic enquiry growth in one project
Built for the businesses enterprise tools ignore
Growing businesses have always faced a structural disadvantage. Marathon exists to close the gap.
The tools and thinking that make large organisations run efficiently have traditionally required large budgets and large teams. So growing businesses make do: spreadsheets instead of systems, manual hand-offs instead of automated workflows, processes that depend on one person knowing how they work. That's the problem Marathon was built to solve. The same engineering rigour that runs inside organisations with hundreds of millions in revenue, applied to businesses that have been priced out of it.
Who you're working with
One engineer. Twenty years of experience. Fully accountable for every project.
I'm Ian Maskell. I spent many years designing complex systems at global engineering organisations such as Siemens, Audi and Chrysler. Businesses with demanding operations and zero tolerance for systems that fail. That experience taught me what good engineering looks like: understand the actual problem first, scope it honestly, build it to survive contact with reality, and document it so it outlasts the person who built it.
I founded Marathon because I kept seeing the same problem from the other side. Growing businesses doing everything manually, not because they lacked ambition, but because the tools and thinking that fix it had always been priced for organisations ten times their size. The methodology isn't expensive. Only the overhead that usually comes with it is.
When you work with Marathon, you work with me directly. I scope the project, I build it, and I'm accountable for the result. No handoffs, no account managers, no gap between what you asked for and what gets built. If something needs adjusting after delivery, you reach the person who built it.
"A system that needs constant attention wasn't built right in the first place."
Ian Maskell, Founder of Marathon
How We Work
A straightforward process designed to deliver results without surprises
Understand First
Every engagement starts with a discovery call, not a sales pitch. I identify your real bottlenecks before recommending anything. If automation isn't the right answer, I'll say so.
Fixed Scope, Clear Pricing
No hourly billing, no scope creep. You get a fixed price and a clear list of deliverables agreed upfront. If something is outside scope, I'll discuss it before proceeding.
Built to Hand Over
Every system is documented so your team can maintain it without me. The goal is to leave you self-sufficient, not dependent on ongoing retainers.
Direct Access Throughout
You work with the same person from first call to final handover. Decisions don't get lost in translation, context doesn't have to be rebuilt mid-project, and accountability is clear throughout.
About the Company
Registered in England and Wales (Reg. No. 14741245), working with clients across the UK, Ireland, USA, Canada, Australia, New Zealand and beyond.
Services
Six service areas: AI automation, marketing automation, process optimisation, system integration, web development, and strategic consulting. Most projects combine more than one. Every engagement is scoped and priced as a fixed project, with deliverables agreed before work begins.
Who We Work With
Owner-led and founder-led businesses with real growth ambitions whose operations haven't kept pace. If your team spends meaningful time on work that should run automatically, that's the problem Marathon is built to solve. Projects are taken on only where there's a genuine fit. You'll know after the first call.
Where We Work
Based in the UK, working fully remote with clients across the UK, US, Canada, and Australia. Every engagement is handled online, from the first discovery call through to final handover. No travel overhead, no unnecessary cost on either side, and no location barrier.
Ready to talk?
A free 30-minute call to discuss your situation honestly. No pitch, no obligation.
Book a Free Discovery Call