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Contents

1. Introduction2. Information We Collect3. Legal Basis for Processing4. How We Use Your Information5. How We Share Your Information6. International Data Transfers7. Data Security8. Data Retention9. Your Rights Under UK GDPR10. Children's Privacy11. Third-Party Links12. Changes to This Privacy Policy13. Contact Information14. ICO Registration

Privacy Policy

Last updated: 16 December 2024

8 min read

Summary

  • We don't sell your data - Your personal information is never sold to third parties
  • You control your information - Request access, correction, or deletion at any time
  • We're GDPR compliant - Full compliance with UK data protection laws
  • Transparent processing - Clear information about how we collect and use your data

1. Introduction

Marathon Limited ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website marathon.limited and use our services.

We are the data controller responsible for your personal data. Our contact details are provided at the end of this policy.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide to us when you:

  • Book a discovery call or client session through our calendar system
  • Contact us via email or other communication channels
  • Subscribe to our mailing list or communications
  • Engage our services

This information may include:

  • Name and contact details (email address, phone number)
  • Company name and details
  • Website or LinkedIn profile URL
  • Information about your business needs and challenges
  • Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

  • Browser type and version
  • Device information
  • IP address and general location data
  • Pages you visit on our website
  • Time and date of your visit
  • Time spent on pages
  • Referring website addresses

2.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your experience on our website. For detailed information about the cookies we use, please see our Cookie Policy.

3. Legal Basis for Processing (GDPR)

Under the UK General Data Protection Regulation (GDPR), we process your personal data under the following legal bases:

  • Consent: When you provide consent for us to process your data for specific purposes (e.g., marketing communications, cookies)
  • Contract: When processing is necessary to perform a contract with you or take steps at your request before entering into a contract
  • Legitimate Interests: When we have a legitimate business interest (e.g., improving our services, security), balanced against your rights and interests
  • Legal Obligation: When we need to comply with a legal or regulatory obligation

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To schedule and manage discovery calls and client sessions
  • To communicate with you about our services
  • To provide, maintain, and improve our services
  • To respond to your enquiries and support needs
  • To send you important updates about our services
  • To analyse website usage and improve user experience
  • To protect against fraud and maintain security
  • To comply with legal obligations
  • To send marketing communications (with your consent)

5. How We Share Your Information

We do not sell your personal data. We may share your information with:

5.1 Service Providers

We use third-party service providers to help us operate our business and website:

  • Cal.com: Calendar and booking management (see Cal.com Privacy Policy)
  • Google Fonts: Font delivery service (see Google Privacy Policy)
  • Email service providers: For business communications
  • Cloud hosting services: For website hosting and data storage

These service providers are contractually obligated to protect your data and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect our rights, property, or safety, or that of others.

5.3 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

6. International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom. When we transfer your data internationally, we ensure appropriate safeguards are in place, such as:

  • Standard contractual clauses approved by the UK authorities
  • Transfers to countries with adequacy decisions
  • Other legally approved transfer mechanisms

7. Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit using SSL/TLS
  • Secure data storage with access controls
  • Regular security assessments and updates
  • Staff training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Typical retention periods:

  • Booking information: Retained for the duration of our business relationship plus 6 years for accounting and legal purposes
  • Marketing data: Until you withdraw consent or request deletion
  • Website analytics: Aggregated data retained indefinitely; identifiable data for up to 26 months
  • Email communications: Retained as necessary for business purposes or legal requirements

9. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

  • Right of access: Request a copy of the personal data we hold about you
  • Right to rectification: Request correction of inaccurate or incomplete data
  • Right to erasure: Request deletion of your personal data in certain circumstances
  • Right to restrict processing: Request that we limit how we use your data
  • Right to data portability: Receive your data in a structured, commonly used format
  • Right to object: Object to our processing of your data in certain circumstances
  • Right to withdraw consent: Withdraw your consent at any time where we rely on consent
  • Right to lodge a complaint: Complain to the Information Commissioner's Office (ICO)

To exercise any of these rights, please contact us at [email protected]. We will respond to your request within one month.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children. If you believe we have collected information from a child, please contact us immediately.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

  • Posting the updated policy on this page
  • Updating the "Last updated" date
  • Sending an email notification for significant changes (if you have provided your email)

We encourage you to review this Privacy Policy periodically.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Marathon Limited
Company Registration Number: 14741245
Registered Address: 128 City Road, London, EC1V 2NX, United Kingdom
General Enquiries: [email protected]
Data Protection Requests: [email protected]
Website: marathon.limited

14. ICO Registration

You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your data appropriately:

Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline: 0303 123 1113
Website: ico.org.uk

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